1. In the near future, the University of Alaska's Communications Office will play an increasingly .......... role in the University's success.

2. Colleges and universities are currently in competition for students, funds and status with greater .......... than in the past.

3. At the U of A, the Communications Office supplies a wide .......... of services to the campus.

4. Although the U of A's central marketing team is small in comparison to .......... universities in the West, these efforts are being realized by a productive, engaged staff.

5. The amalgamation of .......... views, approaches and attitudes into a single comprehensive campus-wide image and message is of the essence.

6. Significant amounts of time and resources will be necessary to see that these images and messages to the institution's .......... audiences are appropriate, effective and complementary.

7. Support for these efforts is multi-.......... and need to be appropriately coordinated, and the University of Alaska's comprehensive mission and goals must be kept always in perspective.

8. The University's first mandate is to give its students .......... education.

9. The University also significantly enhances life in the state of Alaska, since it is a major employer, contributes .......... to its cultural life, and provides stability and economic potential.

10. University administrators around the nation are being drawn more and more into public discussion of campus issues; energetic news media, politically-active students and politicized issues can create a public relations .......... for institutions.