1. Melissa Campanelli, a marketing and technology writer in Brooklyn, comments on the reasons for dotcoms to open a physical store to extend their life .......... .

2. In the traditional realm of business, you open a retail store first and then launch a website, but since the dotcom revolution, many surviving dotcoms that skipped that first step are realizing the benefits of opening a .......... location.

3. Anyone that has a business plan with a goal of e-commerce needs to .......... that business plan with a retail reality.

4. We realized very early that we could not exist purely as a dotcom, says Sal Perisano, of iParty Corp, "We knew we needed some terrestrial link, some reality other than a virtual company, to .......... what we were doing."

5. Physical stores give your customers a more convenient way to return goods and try out products — two options analysts say are .......... missing from Net stores.

6. Owning a store offers a natural .......... flow into and out of the store, which allows an entrepreneur to gather names and begin direct-to-consumer marketing programs.

7. However, opening a retail store is an expensive .......... .

8. For those of you who lack the funding needed to open a retail store right now, try renting a .......... in a local shopping mall.

9. If you do want to set up .......... you should do whatever you can to learn about launching and running a traditional retail business before you do so.

10. Your best .......... is to determine ahead of time whether a multichannel strategy is a good move for your dotcom.