1. It's all very well having a dream or an idea but you must know where you're going and what your .......... is.

2. Her job in the company was to sort out the relevant information thereby .......... it so that only appropriate material was sent to her directors.

3. She told him to stop wasting time by coming up with tried and tested ideas and in this way simply re-inventing the .......... .

4. The product had been on the market for some years and was selling well but somehow the image was in need of a face lift or .......... .

5. In the hope of finding fresh ideas he used the internet to help him by using as many search .......... as he could discover.

6. You must increase the sale of this commodity by trying to interest a different age range and by .......... into their society.

7. You'll never make any more money or .......... new income if you keep using that unimaginative marketing logo.

8. Now that you've explained the scope and .......... of the market, we are very keen to inject some money into your project.

9. There is always a risk in any business .......... when your scheme is based on an entirely new concept.

10. Get in there first and don't hesitate to act as the boss and take the .......... .