Business buzzwords Worst investments2024-02-14Science and marketing 22024-02-14 Report a question What's wrong with this question? You cannot submit an empty report. Please add some details. 12345678910 Science and marketing 1 Advanced Business English practice 10 multiple-choice questions If you log in, you will get the results via email. Category: business-advanced 1. Gitte Meyer of the Copenhagen Business School notes that during the past decades, swarms of scientists from a wide range of fields have migrated from their .......... and descended onto the marketplace, adapting themselves to marketing practices in the process. towers of Babel leaning towers towering infernos ivory towers Category: business-advanced 2. With surprising ease, science journalism seems to be adapting too; penduling comfortably between old-fashioned enlightenment, aimed at promoting science as a .......... and PR exercises, aimed at selling science on behalf of private interests. commonwealth common ground common good commonplace Category: business-advanced 3. This development provides .......... for thought in more than one sense. food meat grist meal Category: business-advanced 4. In one respect, it prompts a critical question regarding conventional science journalism, marked by a lack of distinction .......... science popularization: does this kind of science writing in fact differ significantly from marketing practices? versus vis-vis per se in lieu of Category: business-advanced 5. At first .......... at least, there does not appear to be a big difference --- if any at all --- between promoting and selling. glint glimpse glance glare Category: business-advanced 6. Moreover, it prompts .......... on what kind of practices journalists, who are committed to enlightenment ideals about the rule of reason — ambiguous as those ideals are — should pursue in modern societies in order to keep the ideals alive. deflection dejection reflection rejection Category: business-advanced 7. Should they .......... to conventions and simply continue to promote or to sell science? clasp fix stick bond Category: business-advanced 8. Or should they acknowledge that to promote what is seen, navely perhaps, but nevertheless as a general benefit, is a far .......... from selling the same thing, in much the same way, on behalf of vested interests? cry sight shout view Category: business-advanced 9. The fundamental convention of science journalism is the convention of science transmission; that is, the .......... that journalists should relate to science by way of transporting scientific facts from scientists to a lay public for consumption. prescription contradiction prediction constriction Category: business-advanced 10. The convention also contains the .......... that journalists should not interfere in any way with the scientific facts. promulgation predilection permutation proscription Your score is The average score is 0% LinkedIn Facebook Twitter Restart quiz Share0