1. The amount of purchasing undertaken in the business market easily .......... the total spending by consumers; because the business market is so large it draws the interest of millions of companies that market exclusively to business customers.

2. In certain business markets purchase decisions .......... on the outcome of a bidding process between competitors offering similar products and services.

3. In these cases the decision to buy is often .......... down to one concern who has the lowest price.

4. Consumer and business markets differ in that business markets are more likely to be price than brand-.......... .

5. The demand by businesses for products and services is affected by consumer purchases; this is called .......... demand.

6. Because so many organizations may have a part in creating consumer purchases, a small .......... in consumer demand can create big changes in business purchasing.

7. The search for alternatives is a significant difference between consumer and business purchasing; while a consumer will probably not search hard to save two cents a gallon on gas, a company that has a large .......... of cars or trucks certainly will.

8. In more advanced purchase situations, members of the Buying Center may evaluate each option using a checklist of features sought by the buyer, and each feature is assigned a .......... that corresponds to its importance to the purchase decision.

9. If the product is .......... received, it may end up moving to a straight re-purchase status, thus eliminating much of the evaluation process on future purchases.

10. Business purchase decisions can .......... for an extensive period; unlike consumer markets where impulse purchasing is rampant, the number of people involved in business purchase decisions results in decisions taking weeks, months or years.