1. Sales derive from a product's stock-keeping Units (SKU), the .......... combination of the specific quality, price, container size, colour, model, etc, and the product name.

2. SKUs are what manufacturers produce, what retailers sell, and what consumers buy; .......... are what are advertised.

3. A large .......... of SKUs for consumer products has led to myriad choices for customers.

4. This has led to complicated supply and demand logistics, .......... of brand loyalty and more pressure on profit margins.

5. Buyers have become much more .......... in recent years, forcing retailers to respond more quickly and efficiently.

6. Many stores use a psychological pricing strategy called odd pricing, .......... prices end in odd numbers, such as $19.95.

7. Presumably, customers see odd prices as being .......... below even prices, and consequently a bargain.

8. On the other hand, luxury boutiques, to project a .......... image for their products, use even pricing such as $10.00 or $50.00.

9. Multiple unit pricing is a strategy in which the customer perceives .......... buying as involving more savings.

10. Multiple unit pricing is usually effective in increasing .......... sales of a product, but it may not increase the rate of consumption.