1. The initial responsibility of a business plan is to help to develop a .......... business strategy.

2. First, you should describe your products and services and discuss the market that you are ..........

3. If you wish to interest investors, you need to emphasize the company's profit ..........

4. You should be particularly careful to adequately .......... the risks in the business.

5. You should examine customer .......... and the benefits of your products and services.

6. .......... the strong and weak points of any firms in competition with yours and look for marketplace opportunities.

7. If you can find a particular market .......... to focus on, you should investigate this further.

8. It may also be possible for you to .......... your products differently in the marketplace to attract new customers.

9. It is not a good idea to exaggerate sales projections, and it is just as poor an idea to .......... operating costs.

10. If you forecast conservatively, you will be more likely to maintain an extra .......... of cash.